Powell Design Corporation
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alto spr benchtop system

Nicoya Alto Cutout
industrial design | ddstudio

OVERVIEW

Alto users are lab researchers working hard every day to better understand human diseases and discover drugs to improve human life. They have an analytical mindset and they focus on the technical details of their research.

Nicoya wanted this product to remind them of their passion and purpose – and connect on an emotional level by exuding positivity, inspiration, drive and trust. We augmented existing workflows and emotional behavior to build a logical journey that informs an immediately understandable interaction.

SELECT SCREENS

alto spr benchtop system

Alto Scientist
IMAGE | ddstudio

project DETAILS

Powell Design was engaged by our Industrial Design partner DDSTUDIO to create a completely new benchtop testing system for Nicoya Lifesciences called Alto. This was a fully integrated design project that included the design of both the hardware and software to create a seamless user experience. Our work included the design of the product user interface as well as the cloud-based web application for reviewing and managing tests.

highlights

  • Alto software is powered by the cloud to streamline experiments.
  • Alto features an end-to-end software suite that is built directly into the instrument, leverages the power of the cloud, and automates experiments to reduce hands-on time.
journey mapping
ux wireframing
ui concepts

scope

  • DISCOVERY

    Our kickoff workshop with key stakeholders, ensures clear alignment on project goals and vision. Together, we review existing brand & product materials, map out essential user workflows, analyze the competitive landscape, and brainstorm ideas to set the stage for success.

  • JOURNEY MAPPING

    To understand our users, we visualize their entire experience through journey mapping. This process involves charting the touchpoints, workflows, tasks and emotions that users encounter while engaging with the product. By mapping their needs, pain points, and behaviors, we identify opportunities for improvement and innovation.

  • UX WIREFRAMING

    At the core of our design process, wireframing serves as a blueprint for the digital experience. We create low-fidelity black & white layouts that map out the structure and functionality of each screen focusing on user flow, content placement, and key interactions. This step allows us to iterate quickly, validate ideas, and ensure a seamless user experience before moving into visual design and development.

  • PROTOTYPING

    Prototyping transforms static screens into interactive models. This step allows us to simulate user flows, test interactions, and validate the design's functionality. By creating clickable prototypes, we can gather feedback, refine details, and ensure that the user experience is intuitive and seamless.

  • UI CONCEPTS

    UI concepts bring the visual identity of the product to life. We create 2-3 unique concepts that each explore color, typography, iconography, and overall aesthetics to craft interfaces that are not only visually engaging but also aligned with the brand.

  • UI SCREEN DESIGN

    After finalizing the visual direction, we design each screen of the user interface focusing on pixel-perfect execution. Every detail, from spacing and typography to buttons and animations, is crafted to enhance the user experience. Our goal is to ensure that each screen is not only visually cohesive but also intuitive and easy to navigate—translating the initial concepts into fully realized, interactive designs that are ready for development.

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