Powell Design Corporation
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PDC-Ria-Main

ria money transfer

image | ria

OVERVIEW

Ria Money Transfer lets users quickly and securely send money to over 190 countries through an easy-to-use website, app, or in-person. The app simplifies transfers, supports repeat transactions, and ensures safety when sending money worldwide.

SELECT SCREENS

ria money transfer

Ria Money Transfer
IMAGE | ria

project DETAILS

Ria is a native iOS app designed to easily send money to friends and family in other countries. The focus of the effort for this financial services app was to ensure that the process of sending money regularly only took a few short steps.

highlights

  • Native iOS application design
  • This design inspired a completely new look and feel for the entire Ria brand.
COMPETITIVE BENCHMARKING
UX WIREFRAMES
UI CONCEPTS

scope

  • DISCOVERY

    Our in-person kickoff workshop, combined with remote collaboration with key stakeholders, ensures clear alignment on project goals and vision. Together, we review existing brand & product materials, map out essential user workflows, analyze the competitive landscape, and brainstorm ideas to set the stage for success.

  • COMPETITIVE BENCHMARKING

    We conduct thorough strategic, competitive benchmarking as part of our design process to analyze key competitors' strengths, weaknesses, design strategies, and functionality. We create a "visual matrix" to allow all involved to clearly understand industry trends and gaps. This allows us to better create unique design solutions that not only differentiate, but also set new standards in the market.

  • UX WIREFRAMING

    At the core of our design process, wireframing serves as a blueprint for the digital experience. We create low-fidelity black & white layouts that map out the structure and functionality of each screen focusing on user flow, content placement, and key interactions. This step allows us to iterate quickly, validate ideas, and ensure a seamless user experience before moving into visual design and development.

  • PROTOTYPING

    Prototyping transforms static screens into interactive models. This step allows us to simulate user flows, test interactions, and validate the design's functionality. By creating clickable prototypes, we can gather feedback, refine details, and ensure that the user experience is intuitive and seamless.

  • UI CONCEPTS

    UI concepts bring the visual identity of the product to life. We create 2-3 unique concepts that each explore color, typography, iconography, and overall aesthetics to craft interfaces that are not only visually engaging but also aligned with the brand.

  • UI SCREEN DESIGN

    After finalizing the visual direction, we design each screen of the user interface focusing on pixel-perfect execution. Every detail, from spacing and typography to buttons and animations, is crafted to enhance the user experience. Our goal is to ensure that each screen is not only visually cohesive but also intuitive and easy to navigate—translating the initial concepts into fully realized, interactive designs that are ready for development.

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