PDC-DAVI-Hero3

DAVÌ branding

DAVI_Audio
IMAGE | DAVI AUDIO

OVERVIEW

DAVÌ Audio, founded by Len Daví, introduces the world’s first true luxury personal audio brand with its DAVÌ headphones. These ultra-luxury headphones feature cutting-edge technology, military-grade noise-canceling, and Bluetooth connectivity. They blend advanced acoustics with high-end aesthetics, targeting both audio professionals and luxury consumers seeking unparalleled craftsmanship, ergonomic comfort, and an immersive listening experience.

DAVÌ offers fully custom-made creations tailored to individual preferences, making these headphones a perfect complement to private jets, mega yachts, and luxury homes.

SELECT SCREENS

DAVÌ branding

PDC-DAVI
IMAGE | davi audio

project DETAILS

Powell Design was commissioned by Len Daví to craft the brand identity for an extraordinary ultra-luxury product. Our focus was on creating a logo that seamlessly aligned with the industrial design while embodying the essence of luxury. The design needed to evoke the timelessness of a heritage brand while reflecting the precision and sophistication of the product. We explored multiple concepts, ultimately refining the chosen design to perfection—a harmonious blend of tradition and modern elegance.

“DAVÌ headphones transcend into the realm of art– they are as much engineering marvels as they are works of art,” – Len Daví

highlights

  • Tradition + Modern Elegance
  • The new logo is highly legible at small sizes
  • At large scale, it expresses subtle detail with great interest
LUXURY BRAND MATRIX
LOGO PLACEMENT

scope

  • DISCOVERY

    Our kickoff workshop with key stakeholders, ensures clear alignment on project goals and vision. Together, we review project goals, analyze the competitive landscape, and brainstorm ideas to set the stage for success.

  • LUXURY RESEARCH

    Understanding the nuances of luxury is crucial to creating a brand that resonates with high-end consumers. Our luxury research delves into the visual landscape, market trends, competitor positioning, and the desires of discerning users.

  • LOGO CONCEPTS

    The development of logo concepts is a pivotal first step in crafting a brand’s visual identity. We explore multiple concepts that each reflect different facets of the brand’s personality, values, and positioning. This exploration allows us to experiment with various styles and typography to ensure we capture the essence of the brand.

  • PRODUCT PLACEMENT

    Positioning logo concepts properly on a product in 2D and 3D is essential to reinforce brand identity and enhance the appeal of the product. The thoughtful placement of the logo should complement the product’s design and remain visible and harmonious with the overall look & feel.