Powell Design Corporation
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Nexus AI

Nexus AI
PDC-NexusAI-Main
VISION PROTOTYPE

OVERVIEW

The Nexus AI Anti-Racism Scale is an advanced tool designed to revolutionize content creation by detecting and addressing perceived racism in advertising.

Built on a comprehensive three-component system, it measures explicit biases, individual psychological traits, and specific triggers of perceived racism. By combining these insights, the scale enables brands to create truly anti-racist and inclusive messaging that resonates across diverse audiences.

The system uses predictive modeling to refine marketing strategies and ensure inclusivity, making it an essential resource for fostering cultural sensitivity and enhancing brand trust.

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Nexus AI

Nexus AI
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project DETAILS

Powell Design collaborated with Nexus AI to develop a Vision for the groundbreaking Anti-Racism tool designed to transform advertising by identifying and addressing perceived racism. Our work focused on developing a methodical and user-focused approach to ensure meaningful, inclusive outcomes.

highlights

  • Designed a comprehensive three-component scale to evaluate explicit biases, individual psychological traits, and specific triggers of perceived racism.

  • Developed data-driven insights for advanced modeling to refine inclusivity strategies and enhance brand messaging.

  • Created user-centric intuitive interfaces for participants to ensure accurate data collection and actionable results.

journey mapping & UX WIREFRAMING
UI CONCEPTS

scope

  • DISCOVERY

    Our in-person kickoff workshop, combined with remote collaboration with key stakeholders, ensures clear alignment on project goals and vision. Together, we review existing brand & product materials, map out essential user workflows, analyze the competitive landscape, and brainstorm ideas to set the stage for success.

  • JOURNEY MAPPING

    To understand our users, we visualize their entire experience through journey mapping. This process involves charting the touchpoints, workflows, tasks and emotions that users encounter while engaging with the product. By mapping their needs, pain points, and behaviors, we identify opportunities for improvement and innovation.

  • UX WIREFRAMING

    At the core of our design process, wireframing serves as a blueprint for the digital experience. We create low-fidelity black & white layouts that map out the structure and functionality of each screen focusing on user flow, content placement, and key interactions. This step allows us to iterate quickly, validate ideas, and ensure a seamless user experience before moving into visual design and development.

  • UI CONCEPTS

    UI concepts bring the visual identity of the product to life. We create 2-3 unique concepts that each explore color, typography, iconography, and overall aesthetics to craft interfaces that are not only visually engaging but also aligned with the brand.

  • UI SCREEN DESIGN

    After finalizing the visual direction, we design each screen of the user interface focusing on pixel-perfect execution. Every detail, from spacing and typography to buttons and animations, is crafted to enhance the user experience. Our goal is to ensure that each screen is not only visually cohesive but also intuitive and easy to navigate—translating the initial concepts into fully realized, interactive designs that are ready for development.

  • VISION PROTOTYPING

    Prototyping transforms static screens into interactive models. This step allows us to simulate user flows, test interactions, and validate the design's functionality. By creating clickable prototypes, we can gather feedback, refine details, and ensure that the user experience is intuitive and seamless.

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all our work